B2B & Wholesale
Sell to businesses — built in, not bolted on
Companies, price lists, net terms, quotes, and subscriptions native to the platform. Run DTC and B2B from one catalog, one checkout, one back office.
B2B & Wholesale
Wholesale that isn’t a bolt-on — companies, terms, and quotes as first-class parts of the platform, sharing one catalog with your retail store.
Not an app — a foundation
Everything wholesale needs, in the box.
Elsewhere B2B means stacking apps and stitching workflows. Here it’s native — companies, pricing, and terms modeled into the core.
Companies, built in
Model buyers as companies with locations, contacts, and roles — native to the platform, not reconstructed from a third-party app.
Price lists & catalogs
Per-company pricing, wholesale catalogs, and volume tiers that apply automatically at checkout for the right buyer.
Net terms & invoicing
Offer Net 30/60/90, send invoices, and let approved accounts buy now and pay later — without a plugin.
Quotes & approvals
Draft orders, negotiated quotes, and buyer approval workflows for the deals that don’t fit a buy button.
Run both channels at once
DTC and wholesale, one system.
Give business buyers a self-serve experience with their own pricing and terms — while your retail store runs off the very same catalog.
Buyer roles & permissions
Give each contact the right access — place orders, approve spend, or just browse the catalog.
Company credit & limits
Set spending limits and payment terms per account so large buyers self-serve within your rules.
Subscriptions & reorders
Recurring orders and one-click reorders keep repeat wholesale buyers coming back with no friction.
Gated storefronts
Show wholesale pricing only to logged-in, approved accounts — public DTC and private B2B, one store.
Multi-store & multi-market
Run separate B2B and DTC storefronts, or many regional ones, from a single install and catalog.
One catalog, two channels
Manage inventory and products once; sell them retail and wholesale without duplicating your back office.
"We retired four apps when we moved our wholesale channel to Lulu. Company accounts, net terms, and per-buyer pricing just work — and it all runs off the same catalog as our DTC store."
Open your wholesale channel this week.
Invite your first company account and sell retail and wholesale from a single, unified platform.